Local SEO leads from public Maps and website evidence

Why Maps and website evidence matter for local SEO outreach

Most local businesses get an SEO pitch every week, and most of those pitches are generic: “I can get you to the top of Google.” An owner has no reason to believe it. A message that mentions an actual, checkable observation about their listing or site is easier to take seriously.

Our research looks at what is publicly visible: the business’s Maps listing, its website and its public service pages. The aim is to find a concrete, honest reason to start a conversation about the local SEO service you sell, not to claim the business is losing customers or that you can guarantee rankings.

Example brief for a local SEO pack

Illustrative targeting example

Businesses in the list

HVAC contractors.

Your offer

Local SEO: listing cleanup, consistent business details and service-area pages.

Additional requirements

Has a public Maps listing.

Exclusions

National franchise locations.

Geography

One metro area, with only the expansion you allow.

For a fictional HVAC company whose listing shows a different phone number from its website, an opener might be: I noticed the number on your Maps listing doesn’t match the one on your site. That kind of mismatch is a quick fix and helps local search. Want me to send what I found?

What arrives in your CSV

Every pack uses the same 15 columns: Business Name, Niche/Category, City, State, Website, Business Phone, Additional Phone Numbers, Public Business Email, Contact Page / Social / Form, Google Maps / Source URL, Pain Signal, Evidence Note, Suggested Opener, Confidence Score and Notes.

For local SEO packs, the Google Maps / Source URL column links to where the business was observed, the Pain Signal names the local visibility issue, the Evidence Note says what was seen, and the Suggested Opener turns that into a first sentence you can adapt.

Website and email fields depend on what is publicly available, so a public email is not guaranteed for every row. The confidence score is the researcher's assessment of fit for your offer, not the probability of a sale. The delivery is an emailed CSV you can open in Google Sheets, Excel or a CRM.

Pricing and delivery

Our recommended one-time pack is 250 prospects for $59 (about 24 cents each). Want to try it first? A 50-prospect starter is $20. Other one-time sizes are 100 for $29, 500 for $99 and 1,000 for $179. Monthly pipelines are $49 for 250 prospects, $79 for 500 and $149 for 1,000. Checkout runs through Stripe, and the finished CSV is emailed when research and quality checks are complete, typically within 1–3 hours for most packs and 6–8 hours for 1,000. Restrictive briefs in small areas can take longer. See the pricing page for current terms.