Buy web design leads with a reason to start the conversation

A focused list for the work you actually sell

A freelancer building a first website needs a different prospect list from an agency selling ongoing website improvements. Your offer shapes the research. Tell us which businesses you want to reach, what you provide and any conditions every business must meet.

For example, you might target plumbing companies for service-page improvements, salons for a clearer booking journey, or commercial contractors for a better presentation of their projects. These are possible research briefs, not a claim that every business in those categories has a website problem.

Choose this pack when you plan to review prospects and start relevant conversations yourself. It provides researched businesses, not inbound inquiries or people who have asked to hire a designer.

Example: a brief for a service-page offer

Illustrative targeting example

Businesses in the list

Plumbing companies.

Your offer

Web design and service-page improvements for plumbing businesses.

Additional requirements

Serves commercial customers, if that is essential to your offer and can be established from public sources.

Exclusions

National franchises, if your campaign is only for independent businesses.

Geography

Your chosen city, with only the geographic expansion you explicitly permit.

Use requirements for conditions that must be true. Avoid combining several optional preferences into an unnecessarily restrictive brief. A narrow city and several mandatory conditions may leave very few suitable businesses; the available public evidence determines what can qualify.

See the business, the evidence and the next step

Your emailed CSV contains 15 columns covering business identity and location, website, a public business phone, optional additional phones and public email, public contact paths, a source URL, a pain signal, an evidence note, a suggested opener, confidence and notes.

Website and email fields depend on what is publicly available. A public email is not guaranteed for every row. The confidence score describes the researcher's assessment of suitability for your offer; it is not the probability of winning a client.

For a fictional company whose public site describes commercial plumbing but offers little detail, an opener might be: Your site mentions commercial plumbing. I build service pages that help facilities teams understand a contractor's scope. Would a short example be useful? Adapt any opener after checking the source and your own offer.

Researching businesses without a website or with a weak site

Two of the most common web design briefs are businesses with no website at all and businesses whose website makes it hard for visitors to act. They need different evidence.

For a no-website brief, research looks for a business with an active public presence, such as a Maps listing, reviews or a social page, and then checks whether an official website exists under another name or domain. The Evidence Note records what was checked, so you can see why the row qualified. To do this research yourself, follow our free guide on how to find businesses without websites.

For a weak-site brief, the Pain Signal names a specific, observable issue, such as no clear contact path on mobile, services mentioned on a listing but missing from the site, or a booking link that leads nowhere. The Suggested Opener turns that into a first line about the issue you can fix. If you focus on vet practices, our free guide on finding veterinary website design clients covers the clinic-specific signals and offers. Working with dentists? See finding dental website design clients. Pitching med spas? Read finding med spa website design clients. Working with roofers, HVAC companies, plumbers or contractors? See finding home services website design clients. Working with law firms? See finding law firm website design clients. Pitching CPAs or bookkeepers? Read finding accounting firm website design clients. Sourcing from Google Maps yourself? Read getting Google Maps and GMB leads for web design. Looking for sites that need fixing rather than building? See how to find businesses with bad or outdated websites. Weighing a scraper such as Outscraper instead? See our Outscraper alternative comparison. Freelancing on WordPress? Read how WordPress freelancers find clients.

Packs start at $20 for 50 prospects, with larger one-time packs and monthly pipelines on the pricing page. If you also sell search work, see local SEO leads, or build a custom B2B prospect list for any other audience. Want businesses with no site at all? See no website leads.